Still undecided about
a logo? Don't
know what step to take first?
copy of William L. Haig's "The Power of Logos: How
to Create an Effective Company Logo".
is credited as the first instructional book ever
published on the subject. It is not a book on how to
design a logo. Rather, it gives the reader - whether
graphic designer or company manager - a sound
understanding of why logos persuade based upon the
credibility persuasion principle in communication. As
such, it offers a concise yet complete guide to plan,
develop, evaluate and implement effective logos using the
credibility persuasion principle.
constitutes good and bad logo design from both the
creative and business perspective? Complete with examples
of great hits, THE POWER OF LOGOS answers that question.
This book shows how to avoid creating logos that project
the wrong message, and focuses instead on the essential
elements that give a logo its power to attract, motivate
and influence the various audiences a company needs to
authors accentuate the importance of establishing a
symbiotic relationship between the designer and company
manager. Clear and concise communication between the two
will result in a visually articulate and highly
identifiable logo that represents the company's
credibility. Knowing what credibility persuasion is all
about in logo planning and design simplifies the process.
That is what THE POWER OF LOGOS is all about.
showcases hundreds of credibility-based logos to
demonstrate the premise of the book. It provides
up-to-date case studies and valuable how-to information
for graphic designers, students, marketing directors and
business owners alike. THE POWER OF LOGOS will enable any
company to employ an effective logo as a marketing tool
that will work on stationery, business cards, rolling
stock, uniforms or flashed across a web page right into
the 21st century.
trust our ability to supply you with a professional
"world-class" logo, simply click the link below
and follow the instructions. We're ready to begin designing your new
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